The Founders
The Founders of the Global CX Alliance.
Trust Economist
Global
Dennis Wakabayashi
Dennis advises CEOs and boards on what customers currently believe about their organization and where that belief is heading. Principal architect of Atlas³. Co-author of Long Live CX. Host of CX in the Wild. His advisory work spans FedEx, McDonald's, AT&T, and Intuit.
Economics & Risk Advisor
East Coast USA and Brazil
Camila Ferreira
Works with Chief Customer Officers and VPs of CX on making the complete picture of what customers are experiencing visible before the investment decision is made. Founder and host of Limitless Talks. Co-author of Long Live CX.
Evidence Strategist
Portugal and Spain
Cristiani Oliveira
Builds the external evidence record that makes customer experience claims traceable and defensible in front of boards, regulators, and AI-mediated discovery. Principal architect of the CX Summit Lisbon platform. Member of MSPA Europe and Africa.
Journey Operator
Switzerland and the European Union
Gregorio Uglioni
Works with Chief Transformation Officers and program leaders keeping multi-year customer experience change connected to what customers are actually experiencing as the program runs. Host of The CX Goalkeeper. Associate Partner at Forward Partners AG.
Friction Fixer
UAE
Ladislau Batalha
Works with COOs and operations leaders on finding and removing friction at the points where the operation is no longer delivering cleanly. Based in Dubai, active across the Lisbon-Dubai corridor with BPG. Three decades of operating experience across banking, government, aviation, hospitality, and service industries.