The Experience Report
Every Tuesday.
The Experience Report publishes every Tuesday. Atlas³ findings, Founder commentary, Hall of Fame movement, and outside pieces the Founders have been reading. Community members receive the public edition. Insiders receive the full edition with raw evidence and channel attribution.
Each month, a closer look at what customers in one industry are actually saying. The category rotates. Across the year, the picture builds.
Sample issue
Travel & Hospitality
Booking experiences are improving across the category. Check-in is moving in the opposite direction. The May issue looks at the gap between the two, what is producing it, and which operators are closing it.
This month at a glance
Customer Trust Position
- Improving
Customer Trust Position
- Improving
Experience Delivery
- Eroding
Check-in friction (sub-measure)
- Eroding
Forward Risk Position
- Improving
Market Presence
- Improving
Switching discussion (early indicator)
- Eroding
Customer voice
Booking is fine. Check-in is where it falls apart. Three different counters told us three different things.
Trustpilot review · format illustration
Insiders receive the full edition with raw evidence and Founder commentary.
The complete read across fourteen measures, more verbatim customer voice with channel attribution, convergence and contradiction analysis, the watch list, and Founder commentary on what it means.