CX Archetype: Trust Economist

Co-author of Long Live CX

Global

English

Dennis Wakabayashi

The conversation surrounding your organization tells you what the market believes.

Customers are talking about your organization right now. In reviews, in forums, in conversations with peers, in the AI responses that appear when someone asks which company to work with. That conversation is not feedback directed at you. It is the market telling you what it believes, in the language it chooses, on its own schedule.

Dennis Wakabayashi works with that conversation. Co-author of Long Live CX with Camila Ferreira and advisor to FedEx, McDonald’s, AT&T, and Intuit, he works globally with senior leaders who need to know what the market currently believes before the numbers say so. He works in English.

Atlas³ harvests and evaluates that conversation, across all fourteen measures, month by month, in the market’s own words. The soil every CX investment grows in, made visible.

The ability to use what you know.

What the market believes about an organization lives in the ongoing conversation surrounding it: in reviews, in forums, in what people say to each other when no one from the organization is listening. Atlas³ harvests that conversation continuously and evaluates it across all fourteen measures, with the verbatim source and channel preserved.
Four questions the complete picture answers.
01 Do customers believe we deliver what we promise?

Atlas³ reads the full picture across all fourteen measures: Reach, Interest, Understanding, Trust, Satisfaction, Momentum, Visibility, Stability, Quality, Fairness, Economic Impact, Adoption Strength, Switch Risk, and Community Noise.

Atlas³ locates both, in the customer’s own words, attributed to the channel and month where it was written.
Reviews, forum posts, conversations with peers, and AI-assisted discovery all shape how the organization is understood before the next customer decides. Atlas³ reads what they are writing.
Atlas³ shows whether what customers are writing is moving in a consistent direction. The trajectory gives a leader the time to act before the data confirms what the public record already shows.

Three engagements.

01

The Atlas³ Report.

What the market currently believes about your organization, across all fourteen measures, in the market’s own words, attributed to the channel and the month it was said. Read at the depth the conversation requires.

02

The Atlas³ Report.

What the market currently believes about your organization, across all fourteen measures, in the market’s own words, attributed to the channel and the month it was said. Read at the depth the conversation requires.

Workshop 01

What the Market Believes

What the market currently believes about your organization and why

Where that belief is strong, where it is forming, and where it has changed

The evidence, structured for the conversation you need to have next

Workshop 02

When Belief Changes

Where the market conversation shifted, when it happened, and what drove it

What the market is saying now compared to what it said before

Where to focus next and in what order

Workshop 03

Market by Market

What the market believes in each geography, read separately

Where to invest first and in what order based on what the evidence shows

How each market compares to the others in the full dataset

03

The Ninety-Day Pilot.

Three program types. Run alone or in combination.

Program 01

The Belief Baseline

Ninety days establishing what the market currently believes and how it is moving

A month-by-month record in the market's own words

The foundation for every investment conversation that follows

Program 03

The Record You Are Building

Ninety days of content, citations, and customer voice shifting what the market says

Monthly Atlas³ evaluations confirming the conversation is moving in the right direction

The public record that reflects where the organization is heading

Program 03

A New Market

What a new geography currently believes before the organization arrives

The starting point for building belief where the record is still forming

Ninety days establishing presence in the market conversation

The Long-Term Engagement.

Dennis works with the organization over time, responsive to what the market believes and where it is moving. The Global CX Alliance supports both Dennis and the organization by certifying Best Agentic CX Practices as the standard continues to evolve, and issues Alliance Certified to organizations that meet it.

Request an Atlas³ Briefing

Submit the form. Dennis will return with a complete Atlas³ reading of what customers are writing about your organization since January 2026, organized by measure and traced to verbatim source. Ready for the next leadership conversation.

What you receive

The complete Atlas³ reading on your organization since January 2026

What customers are writing, what is moving, and what is driving the movement

Your customers' own words behind every finding, traced to channel and month

What the trajectory shows about where the customer record is heading