Alliance Certified

A discipline companies choose.

Alliance Certified is the certification companies undertake when they want their customer experience practice tested against the Standard. Six dimensions. Adjudicated by a quorum of Founders. Pass-fail. Recognized in the public record.

The Standard

Six dimensions, adjudicated by peers.

Pass-fail

A company that undertakes the discipline submits its work for review against the six dimensions of the Standard. Adjudication is performed by a quorum of non-presenting Founders. The result is pass-fail. There is no partial mark, and there is no negotiated outcome.

Verification draws on the public record, the operational evidence the company brings, and the monthly Atlas³ evaluation of what customers are writing about the organization. The Founders confer, decide, and record.

What the Standard tests.

Each dimension is evaluated against what Atlas³ shows and the operational evidence the company brings to the panel.

01 · Customer Trust Position

Whether customers speak about the brand as reliable, fair, and worth staying with. The economic bond underneath the relationship, measured across Trust, Fairness, Stability, and Community Noise.

02 · Experience Delivery

Whether what is delivered matches what was expected. Measured across Satisfaction, Quality, and Understanding, in the language customers themselves use.

03 · Market Presence

Whether the brand is present and visible where customers actually form belief: reviews, forums, social platforms, and AI-assisted discovery. Measured across Reach, Interest, and Visibility.

04 · Economic Validity

Whether the customer relationship is producing economic value the company can rely on. Measured across Economic Impact and Adoption Strength.

05 · Trajectory Integrity

Whether the position is moving in the direction the company says it is. Measured across Momentum and the rolling pattern of the fourteen measures over time.

06 · Forward Risk Position

Whether the customer relationship is exposed to deterioration that has not yet shown up in operational reports. Measured across Switch Risk and the pattern of weakening measures across the other dimensions.

How companies earn the mark.

Each step produces evidence the panel uses. The sequence is the same for every company that applies.

Step 1 · Assessment

Company Archetype Assessment.

The orienting step. Establishes the company's profile across the seven archetypes and surfaces the dimensions where its current picture already sits.

Step 2 · Engagement

An active engagement.

An Atlas³ Report, a Workshop, or a ninety-day Pilot. Delivered through a Founder, a Fellow, or an independent firm the company chooses. The Alliance governs the Standard. The path to it is the company's to walk.

Step 3 · Atlas³ pattern

An active monthly Atlas³ evaluation.

The fourteen measures, evaluated on the first Monday of each month, across a window long enough for trajectory to register. Twelve months minimum. Twelve to twenty-four is the standard window the panel reviews.

Step 4 · Peer review

Adjudication by the Founders.

The presenting Founder advocates for the candidate, or the sponsoring Fellow does where the candidate is Fellow-sponsored. A quorum of non-presenting Founders confers and decides. Pass-fail. Recorded in the public register on a Day Two announcement at CX Summit Lisbon.

Step 5 · Renewal

Annual recertification.

The mark is held for a year. Renewal goes through the same panel, against the same Standard, with twelve months of additional Atlas³ reading on the record.

Begin a conversation.

The path to Alliance Certified runs through a Founder, a Fellow, or an independent firm the company chooses. If you are exploring whether the discipline is right for your organization, the form below opens a conversation with a Founder. The Alliance governs the Standard; the path to it is yours to walk.

For senior CX, customer, or strategy leaders. Not a sales channel: a working conversation about whether the discipline fits where your organization is.