CX Archetype: Trust Economist

Co-author of Long Live CX

Global

English

Dennis Wakabayashi

The conversation surrounding your organization tells you what the market believes.

Customers are talking about your organization right now. In reviews, in forums, in conversations with peers, in the AI responses that appear when someone asks which company to work with. That conversation is not feedback directed at you. It is the market telling you what it believes, in the language it chooses, on its own schedule.

Dennis Wakabayashi works with that conversation. Co-author of Long Live CX with Camila Ferreira and advisor to FedEx, McDonald’s, AT&T, and Intuit, he works globally with senior leaders who need to know what the market currently believes before the numbers say so. He works in English.

Atlas³ harvests and evaluates that conversation, across all fourteen measures, month by month, in the market’s own words. The soil every CX investment grows in, made visible.

The ability to use what you know.

What the market believes about an organization lives in the ongoing conversation surrounding it: in reviews, in forums, in what people say to each other when no one from the organization is listening. Atlas³ harvests that conversation continuously and evaluates it across all fourteen measures, with the verbatim source and channel preserved.
Four questions the complete picture answers.
01 Do customers believe we deliver what we promise?

Atlas³ reads the full picture across all fourteen measures: Reach, Interest, Understanding, Trust, Satisfaction, Momentum, Visibility, Stability, Quality, Fairness, Economic Impact, Adoption Strength, Switch Risk, and Community Noise.

Atlas³ locates both, in the customer’s own words, attributed to the channel and month where it was written.
Reviews, forum posts, conversations with peers, and AI-assisted discovery all shape how the organization is understood before the next customer decides. Atlas³ reads what they are writing.
Atlas³ shows whether what customers are writing is moving in a consistent direction. The trajectory gives a leader the time to act before the data confirms what the public record already shows.

Three engagements.

01

The Atlas³ Report.

What the market currently believes about your organization, across all fourteen measures, in the market’s own words, attributed to the channel and the month it was said. Read at the depth the conversation requires.

02

The Atlas³ Report.

What the market currently believes about your organization, across all fourteen measures, in the market’s own words, attributed to the channel and the month it was said. Read at the depth the conversation requires.

Workshop 01

What the Market Believes

What the market currently believes about your organization and why

Where that belief is strong, where it is forming, and where it has changed

The evidence, structured for the conversation you need to have next

Workshop 01

When Belief Changes

Where the market conversation shifted, when it happened, and what drove it

What the market is saying now compared to what it said before

Where to focus next and in what order

Workshop 01

Market by Market

What the market currently believes about your organization and why

Where that belief is strong, where it is forming, and where it has changed

The evidence, structured for the conversation you need to have next